Category

Archive for the 'Great Brands' Category

A 7 Step Approach To Building A Better Brand

Picture this: You are sitting at a conference table between two business coaches. One coach tells you he has helped many small businesses improve their bottom line. OK. That’s great, but you decide you don’t need him and you can cross him off your list. Then you turn to your other […]

Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses

Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. At its best, branding includes getting consumers to feel good about who you are as a company.
One way big-name corporations seek to garner consumer […]

How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work? The simplicity of their design and its effectiveness […]

Branding, Positioning and Differentiation

Why identical twins don’t have identical first names
Though they may look the same, they’re not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they’re distinctions become ever more pronounced. This is why we don’t give twin babies the same first names.
In the business world, this idea […]

Professional Logo Design - I Don’t Need One; I am a Small Business!

You are a small business owner and you think that investing in getting a professional logo design for your company would be a waste of your limited budget. We at Logo Design Works believe that could be a costly mistake.
In this modern day and age, there are 1000s of companies in any given market. All […]