Alan The Handyman Blog

Wash hands at V & D

It would seem that Sabon Bath & Body Care, an Israel company, will open its new store in V & D Gorinchem this coming September 1, 2009 (No need to check your calendar, it’s this Tuesday) Later in September, they will also open shops in Sabon-V & D Amersfoort, Apeldoorn V & D, V & D V & D Zeist and Leeuwarden.

Since early 2006, Sabon has had sixteen offices in Netherlands and two in Belgium. This bath chain owes its success to the unique concept where all customers can try out their products in the store. The old “try before buying” methodology; in this way, the customers can see the effects of their products over a shop sink.

The Debbie Klein, the Business Manager & Accessories Beauty said, “In Sabon we see an added value to our warehouse, because the interaction with the customer, who can spot the quality products to try. This service fits well with what we as V & D like to offer. ”

“The issue of V & D came at the right time,” says Bob Ultee, owner of Sabon. “We want to further our business. This is really a fantastic step. We intend, within one year to offer our products in the Netherlands.”

Bob Ultee began in 2006 with his wife Eveline Sabonwinkel, and opened the first in Breda. Two years later, all nine branches of Sabon became richer. “The growth we are experiencing, however, through our website http://www.sabon.nl, is incredible,” says Ultee. “It is a confirmation that we make people happy with our products.”

“We want our customers to have an exceptional shopping experience and offer a sense of the ultimate pampering,” says Eveline Ultee. “You can try all our products with your hands on the sink. Customers appreciate it when they walk it out, sure in themselves that it’s a product they like. “

Sabon is a global concept for skincare products based on natural ingredients and minerals from the Dead Sea. Sabon has locations in Canada, USA, Belgium, Italy, Israel, Poland, Romania and Japan. They carry items ranging from handmade soaps, scents, bath and shower products, body lotions, facial lines, masks, scrubs, bath salts, candles and ceramics. For people with sensitive skin or skin problems like psoriasis and eczema Sabon offers special products.

V & D is part of the retail group Maxeda. With 62 offices and over 11,000 employees, it is the largest department store V & D organization in the Netherlands.

V & D receives 1.8 million visitors per week on average. Www.vd.nl its products through online ordering. Sabon products in the course of the year also offered online. La Place is catering the food group of V & D Department Stores with more than 35 million customers annually. Www.laplace.nl its products through online ordering.