Alan The Handyman Blog

Appealing to others is really important when you have a web
page. This is because you will not have any personal contact
with visitors and cannot persuade them to buy from you or come
into your store, not personally that is. Your web page is your
medium for persuasion so you need to put as much thought and
effort into the design of your website and how it will appeal to
potential customers as you would into a physical store.
Unfortunately, a lot of web designers and marketers don’t think
of their web pages this way and make a lot of mistakes that cost
visitors and sales. Don’t let this happen to you, instead focus
on the importance of appearance and have fake visitors visit
your site and let you know what works and what does not,
anonymously of course, before you launch so you will have some
real web input. Beyond that, there are some other important
tools you will need to utilize as well if you want to have ea
successful website.

Tool #1 E-mail This seems obvious, but not everyone truly
realizes the importance of e-mail. In fact, most people use the
Internet solely for e-mail and then for surfing only secondary.
Amazingly, there are some people who only use e-mail and do not
surf at all. So, having e-mail addresses that are easily found
and that use your company’s name or your domain name as the
direction rather than the hotmail account you started in college
is really important. And above that, it shows you are
professional and that your website is important to you.

Tool #2 Online Payments Whether you are a website designer and
marketer designing a website for a customer or advertising your
own services, you will need to know about online payments. In
the first scenario you will need to know how to incorporate them
into a website for your customers so they can carry out
e-commerce and in the second scenario you will need online
payments to be accepted on your website in order to be retained
by individuals needing your design and marketing help.

Tool #3 Design Even if you are a professional designer and
marketer you still need to know about design and how the design
of a particular website will influence customers as well as the
colors used. Just because you are a professional does not mean
you know everything, so before each project do some research and
find the new tools available to help you design.

There are many tools you will need as a designer and marketer,
and depending on your strengths and weaknesses those tools will
differ. However, these are three basic tools every website
designer and marketer needs regardless of skill level.